Q:How does Empire Rank calculate its Trust Score?
Empire Rank calculates its Trust Score using a proprietary algorithm based on four factors: average rating (40%), review volume (30%), engagement metrics (20%), and verification level (10%).
- Average Rating: Accounts for 40% of the score.
- Review Volume: Accounts for 30% of the score, using a logarithmic scale to reward consistent feedback.
- Engagement: Accounts for 20% of the score, measuring how users interact with the profile.
- Verification: Accounts for 10% of the score, validating business authenticity.